Audi A3 Launch With M.I.A. – 4.3.14

On Thursday I checked out the launch party for Audi’s new A3 over at SIR Stage 37. Audi is apparently going after a younger demographic and they had M.I.A. perform. My dad’s mid-life crisis car was an Audi and I remember giving him a hard time for spending so much money on a tan sedan that might as well be a Honda Accord although in his defense I got it up to 140mph when he let me borrow it. But still, I understand why Audi would want to rebrand a little bit…

The party was pretty cool with a lot of free food and cocktails provided by Dobel Tequila. The space was pretty cozy so it was a cool experience to see M.I.A. perform for such a small crowd. She also performed with a hologram which theoretically would have been cool except to project the hologram there was a large clear plastic sheet hung at a 45 degree angle between the crowd and the stage which meant the crowd had to be about 30 feet from the stage. The last time I saw M.I.A. she was pretty much in the crowd performing so I am sure it was weird for her to have to be so far away from the audience. She made a joke about it being a really intimate show except she was separated from us by a huge condom. And all that for one half of one song where a hologram Janelle Monae did one verse of Bad Girls (Monae performed at the LA launch party with an M.I.A. hologram). It was kinda cool but I think it would have been a lot cooler without a giant plastic sheet. It certainly would have made for better pictures.

After the performance people stuck around for the free Dobel and there was a pretty good dance party. All in all it was a great event and I am glad I got a chance to check it out. I just don’t think I can quite afford an Audi yet…

Click here to see all the pictures from the Audi A3 NYC Launch party featuring M.I.A. at SIR Stage 37.

M.I.A. & Janelle Monae Hologram



Dobel Dance Party

M.I.A.'s Dancers

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