Headed to South By Southwest for my 13th straight year tomorrow. This will be my first year in ages where I am not covering the Film & Interactive parts of the festival. I love Austin and the Film Fest is one of my favorite things to cover but I forgot to get credentialed because I am an idiot. Whatever, life goes on.
This year I am covering Floodfest, the Flood Magazine (formerly Filter) takeover of Cedar Street. As always I will be working for Sailor Jerry but this year I will also be shooting for another Floodfest sponsor the menswear brand Original Penguin. Should be fun and only slightly stressful.
I am technically only working the day parties, but with some of the bands on this lineup I have a feeling I will be sticking around for the night parties as well. It’s totally free and you don’t need to RSVP or have a badge or anything from 11-6 so if you are in town stop by and say hi… if nothing else I can probably score you some free rum.
Check out the flyer with all the info and I will be back soon with daily updates from SXSW 2016!